Well•Pict Berries

Every good success story starts with a dream. In 1969, the idea to create the perfect berry was the dream of grower Tim Miyasaka, who formed a team of experienced growers to make it come to fruition. In that year they purchased the first piece of coastal land near Watsonville, California that would become the home of Well•Pict Berries. Next, the team went to work developing their own unique varieties that were destined to become known as the best berries in the world. The initial season produced just 500,000 flats, which was quickly sold to a select group of preferred buyers. Today, some 50 years later, Well•Pict Berries is a dominant force in the berry industry worldwide.


Watsonville, CA
598 miles from PCFCo.


Primary Crops