Pro*Act
Pacific Coast Fruit Company maintains a healthy relationship with Pro*Act. Pro*Act is in the fresh produce distribution business and Pacific Coast is a member in good standing of this dynamic nationwide cooperative.
www.ProActUsa.com

Produce Marketing Association
The Produce Marketing Association, founded in 1949, is a not-for-profit global trade association serving more than 2,400 members who market fresh fruits, vegetables, and related products worldwide. Its members are involved in the production, distribution, retail, and foodservice sectors of the industry.
www.pma.com

5 A Day
The 5 A Day for Better Health program is the nation’s largest public-private nutrition education initiative with 5 A Day coordinators in each state, territory, and the military. The program is guided by the collaborative efforts of members of the National 5 A Day Partnership with the goal of increasing fruit and vegetable consumption to 5 A Day for 75 percent of Americans by 2010.
www.5aday.com